[1]王威,杨敏杰,张文波,等.中国乳业竞争的三阶段博弈分析[J].哈尔滨理工大学学报,2009,(02):121-125.
 WANG Wei,YANG Min-jie,ZHANG Wen-bo.Three Stages Game Theoretic Analysis on the Competition of Chinese Dairy Industry[J].哈尔滨理工大学学报,2009,(02):121-125.
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中国乳业竞争的三阶段博弈分析()
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《哈尔滨理工大学学报》[ISSN:1007-2683/CN:23-1404/N]

卷:
期数:
2009年02期
页码:
121-125
栏目:
管理科学与工程
出版日期:
2009-04-25

文章信息/Info

Title:
Three Stages Game Theoretic Analysis on the Competition of Chinese Dairy Industry
作者:
王威; 杨敏杰; 张文波;
哈尔滨理工大学经济学院; 中国建设银行黑龙江支行营业部;
Author(s):
WANG Wei1; YANG Min-jie1; ZHANG Wen-bo2
1.School of Economics; Harbin University of Science and Technology; Harbin 150040; China; 2.Banking Department; China Construction Bank Heilongjiang Branch; Harbin 150001; China
关键词:
乳业 竞争结构 博弈
Keywords:
dairy industry competition structure game theory
分类号:
F426.82;F224.32
文献标志码:
A
摘要:
为了研究高端市场启动对乳业竞争模式的影响,探讨乳业的竞争规律,本文采用博弈论的研究方法,构筑了一个市场竞争条件下乳业竞争的三阶段博弈模型,从需求拉动、过度竞争和产品升级三个发展阶段分析乳业竞争结构的演进规律.研究表明,中国乳业正处在从过度竞争阶段向产品升级阶段的演进之中.通过产品升级,实力领先的企业已经进入高端市场,高端产品为领先乳品企业带来高额利润,使原有市场的竞争强度得以降低,产业竞争向更有效率的方向演进.
Abstract:
In order to study the influence of high grade products market on the competition structure of dairy industry,and to discuss the evolvement principles of dairy industry’s competition,this thesis establishes a game model of dairy industry’s competition,which concludes demand driven stage,excessive competition stage and upgrading stage.The conclusions are: Chinese dairy industry is evolving from excessive competition stage to production upgrading stage;through products upgrading,leading enterprises have steppe..

备注/Memo

备注/Memo:
黑龙江省博士后资金资助(502-415038)
更新日期/Last Update: 2009-09-16